[N114.Ebook] Free Ebook How to Calculate Electrical Loads and Design Power Systems: Deb Load Calculations, by Ralph M. White

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4 Steps to better Electrical Design. Engineering discussion on how to create electrical designs for low voltage power systems, including demand load or DEB load calculations, and creation of power panel schedules, which meet the NEC minimums and are per the IEEE Standards. For commercial projects vs dwelling unit designs. Includes the use of Connected Load, Demand/DEB Load, Design Load, and Equipment Size Load. Easy to understand instructions with clear examples.

• Sales Rank: #574889 in Books
• Published on: 2011-03-19
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .13" w x 7.99" l, .31 pounds
• Binding: Paperback
• 62 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
I highly recommend people not waste time and money in this book
By Nilesh Kumar
the book did not provide any information or examples of loads calculation. its only basic information on simple volt amp calculation. I highly recommend people not waste time and money in this book.

0 of 0 people found the following review helpful.
Excellent book. I wish it is more significant
By Parkboulevard
I like this small book (only 57 pages). I enjoy every page of it. The first thing that comes to my mind, the French expression " Rester sur sa faim", like when you are very hungry and receive an excellent dish with a small quantity. You like the dish, but wish to have more.

I read the book and understand it in two nights and wish that the author write a much significant book with much more information, examples, and real design projects in the area of electrical design, and treat other topics like schedules in details, riser diagram, commercial and residential electrical systems, grounding, and so on.

0 of 0 people found the following review helpful.
Should be a candidate for adoption as a standard by ANSI
By Luke
As a neophyte to the A/C/E industry, and a mere helper, at that; I love this book. It couldn't be more clear, or useful for the early parts of design work and examination of the scope of a project. Thank you Mr. White for the wonderfully concise and effective guide book you've written.

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[X810.Ebook] Free Ebook The Maximal Subgroups of the Low-Dimensional Finite Classical Groups (London Mathematical Society Lecture Note Series), by John N. Bray, D

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This book classifies the maximal subgroups of the almost simple finite classical groups in dimension up to 12; it also describes the maximal subgroups of the almost simple finite exceptional groups with socle one of Sz(q), G2(q), 2G2(q) or 3D4(q). Theoretical and computational tools are used throughout, with downloadable Magma code provided. The exposition contains a wealth of information on the structure and action of the geometric subgroups of classical groups, but the reader will also encounter methods for analysing the structure and maximality of almost simple subgroups of almost simple groups. Additionally, this book contains detailed information on using Magma to calculate with representations over number fields and finite fields. Featured within are previously unseen results and over 80 tables describing the maximal subgroups, making this volume an essential reference for researchers. It also functions as a graduate-level textbook on finite simple groups, computational group theory and representation theory.

• Sales Rank: #3917716 in Books
• Published on: 2013-09-09
• Released on: 2013-07-25
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x .91" w x 5.98" l, 1.20 pounds
• Binding: Paperback
• 452 pages

Review
"The study of the maximal subgroups of the finite classical groups started long ago. Their understanding has been crucial in the work on the classification of finite simple groups. The methods [in this book] efficiently combine theoretical techniques together with computer algebra systems (GAP, Magma), with the computational files available [online] ... The theoretical literature on the subject is highly exploited, especially Aschbacher's results which describe the maximal subgroups of most of the finite almost simple classical groups ... The tables are packed with a great amount of information, and should satisfy the reader who is looking for some specific information about the structure of the maximal subgroups of a given classical group."
Nadia P. Mazza, Mathematical Reviews

About the Author
John Bray obtained a PhD from the University of Birmingham in 1997, which was followed by postdoctoral positions at Birmingham and Queen Mary. He has held a lectureship at Queen Mary, University of London, since 2007. He is heavily involved with the online web-atlas of group representations, a popular resource in the group theory community.

Derek Holt has been at the University of Warwick since 1978, where he was made a professor in 2001. He has been active in group theory research for over 40 years and has over 100 publications to his name. He was awarded the LMS Junior Whitehead Prize in 1981 for his solution to the long-standing problem of classifying groups with more than one end. He has co-authored several books including the influential graduate text Handbook of Computational Group Theory (2005). He is Editor-in-Chief of the London Mathematical Society Journal of Computation and Mathematics, and is on the editorial board of several other journals.

Colva Roney-Dougal received a PhD from Queen Mary, University of London, in 2001, following which she held postdoctoral positions in Sydney and St Andrews. She has been a lecturer at St Andrews since 2005 and was appointed to Senior Lecturer in 2010. Her research on the classification of primitive permutation groups has been turned into highly-used databases in MAGMA and GAP. In addition, she is heavily involved in the popularisation of mathematics, and in this capacity is a regular presence on Radio 4's 'In Our Time' with Melvyn Bragg, as well as other national radio shows.

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[G806.Ebook] Free Ebook Sociology: Themes and Perspectives, by Michael Haralambos, R.M. Heald, Martin Holborn

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A textbook for sociology courses in schools, colleges and higher education. Updated to include material on topics of sociological debate, such as: family diversity and feminist perspectives on the family; the National Curriculum and the new vocationalism; gender and crime, and a new chapter on race and ethnicity.

• Sales Rank: #6523075 in Books
• Published on: 1991-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 854 pages

Review
"Excellent, got me to university and through it ... It was an easy read, explained the concepts in very simple terms and illustrated debate with clarity, whilst remaining a readable reference book ... it was so good that I loaned my copy out and it was never returned..." Review by an Access student on Amazon.co.uk"This book has been of great help to me during my first year at Greenwich University where I am studying a B.A. in Childhood Studies, especially the chapters on the family and education. I will be buying the new edition of this soon. It is definitely worth the money." Review by an undergraduate student on Amazon.co.uk"Continuing in the tradition of the 'blue bible', this book is so excellent simply because it is so comprehensive. An excellent all-round summary of sociology." Review by Mark Kirby, AS/A-level teacher and author, on Amazon.co.uk

About the Author
Mike Haralambos wrote the first edition of Sociology Themes and Perspectives while a lecturer at Preston College in the late 1970s. Following the phenomenal success of the book he founded Causeway Press. He is involved in writing and editing for Social Sciences and is an active member of ATSS.Martin Holborn has authored the last three editions of Sociology Themes and Perspectives as well as co-authoring the recent Student Handbook. He is Senior Lecturer in Sociology and Criminology at Preston College and as active member of the ATSS.

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0 of 0 people found the following review helpful.
it was in excelent condition, no "dog ears" tears
By Jeva G.
I was pleasantly surprised at the speed in which this book came through and was delivered wayyy in advance. I'm not complaining, LOL. Even though the book was used, it was in excelent condition, no "dog ears" tears, nothing. I will do business again with Infinity Books and Media again! Thank you! As for the book, it is the Bible of Sociology, my sister has one and I made sure I have this copy for myself since she uses hers alot! I can see why, it has all you need to know on the themes and ideas on sociology. A must have!

5 of 5 people found the following review helpful.
The Last Word on Sociology
By Chinmay Hota
While going through the book in1986, I often wondered if a more comprehensive, lucid and well-researched book could ever be written on the subject. My conviction still remains strong after all these years. This book is quite different from the usual introductory books on sociology meant for college fresher, which come packaged with pictures, photographs, case studies, box items and rather oversized glossaries of terms. Here, the whole gamut of sociology is presented by placing relevant theories side by side, which are often in stark contrast with each other. For example, the liberal perspective which hopes that `the expansion of education will also reduce inequality in society,' is followed by a jarring Marxian argument that the educational system is a `gigantic myth-making machine which serves to legitimate inequality.' These contradictions and shifts in the theories provide adequate clarity to the reader, rendering unnecessary any further intervention by the author.
All the seminal contributions of pioneers like Durkheim, Weber, Redcliffe-Brown, Parsons, Merton and Marx, and modern perspectives of sociologists like Michael F.D.Young, Edmund Leach and R.D.Laing are explained in a succinct manner. Apart from the various sociological perspectives, vital areas like social stratification, power and politics, poverty, education, organisation, family, religion and women and society are discussed threadbare. The final two chapters namely, methodology ans sociological theories are, to my mind, the final words on the subjects. I strongly recommend this book to anybody who wants to make any headway into the subject of sociology.
To close on a personal note - I found the chapter on religion the most absorbing in this book. As the functionalists' perspective of Durkheim, Malinowski and Parsons is decimated by the sharp but convincing Marxian standpoint, the chapter reads like a thriller, that is dominated by courtroom arguments.

3 of 3 people found the following review helpful.
Exellent starter for sociology
By A Customer
Everyone who wants to get a little bit deeper knowledge about sociology will find this book very helpful. It's main virtue is perfect balance between simplicity of language used and complexity of sociology itself. It is obvious that it is writen for someone who is only starting to dig into social science - but don't underestimate it for this!

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[P197.Ebook] Ebook Betrayal (Infidelity Book 1), by Aleatha Romig

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One week. No future. No past. No more.

Alexandria Collins has one week to live carefree—no ghosts of her past or pressures of her future haunting her. Reinventing herself as "Charli," she is knocked off her feet by a sexy, mysterious man who brings her pleasure like she never imagined. With her heart at stake, she forgets that decisions made in the dark of night reappear in the bright light of day.

"Some of my tastes are unique. They aren’t for everyone. I understand that.”

Lennox "Nox" Demetri is wealthy, confident, and decisive--he knows what he wants. From the first time he sees Charli at an exclusive resort, he knows he wants her. Although he is usually the one to make the rules, together they agree on one:

One week. No more.

When betrayal comes from those closest to Alexandria, she must decide how far she is willing to go to survive. Choices are not always easy, especially when they involve the heart, body, and soul. After all, Infidelity is a business, and some rules are meant to be broken.

"Is it really cheating if you're doing it to yourself?"

From New York Times and USA Today bestselling author Aleatha Romig comes a sexy, new dominant hero who knows what he wants, and a strong-willed heroine who has plans of her own. With classic Aleatha Romig twists, turns, deceptions, and devotions, this new epic contemporary romance will have readers swooning one minute and screaming the next. Have you been Aleatha'd?

BETRAYAL is a full-length novel and the first of five in the INFIDELITY series.

This series isn't about cheating.

• Sales Rank: #9309 in eBooks
• Published on: 2015-10-11
• Released on: 2015-10-11
• Format: Kindle eBook

Review
"Enthralling and brilliant, Betrayal had me in a permanent state of anticipation. And I loved every minute of it." ~Jodie Ellen Malpas, #1 New York Times Bestselling author��
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�"Wickedly captivating, Betrayal is the brilliant beginning to what promises to be another masterpiece by Aleatha Romig."~�A.L. Jackson, New York Times Bestselling author
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"Simply captivating. Romig pulls you in from her first page and leaves you wanting for more long after the last page is read."~�K. Bromberg, New York Times Bestselling author�
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"Betrayal is a fabulous new beginning to a sexy, mysterious series. I can't wait for the next twist and want my own Nox!!!"~�Pepper Winters, New York Times Bestselling author
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"PHENOMENAL! Once again, Aleatha Romig puts us under her spell with this alluring and sensual start to an intriguing new series! This book will have you saying, "Tony who?" Ladies , there is a new ALPHA in town and his name is NOX!"~�Shayna Renee's Spicy Reads

From the Author
Infidelity Series:BetrayalCunning (January 2016)Deception (TBA)Entrapment (TBA)Fidelity (TBA)Consequences Series:
Consequences (Book #1)
Truth (Book #2)
Convicted (Book #3)
Revealed (Book #4)Beyond the Consequences (Book #5)
and The Consequences series reading companions, for those times when you wondered, "What was Tony thinking?"
Behind His Eyes Consequences
Behind His Eyes Truth
A new Dark Erotic Thriller Series: Tales From the Dark Side:InsidiousDuplicity (each book is a standalone tale) TBAThe Light Series (coming 2016)Into the LightAway from the Dark�

About the Author
Aleatha Romig is a New York Times and USA Today bestselling author who lives in Indiana. She grew up in Mishawaka, graduated from Indiana University, and is currently living south of Indianapolis. Aleatha has raised three children with her high school sweetheart and husband of nearly thirty years. Before she became a full-time author, she worked days as a dental hygienist and spent her nights writing. Now, when she's not imagining mind-blowing twists and turns, she likes to spend her time a with her family and friends. Her other pastimes include reading and creating heroes/anti-heroes who haunt your dreams!

Aleatha released her first novel, CONSEQUENCES, in August of 2011. CONSEQUENCES became a bestselling series with five novels and two companions released from 2011 through 2015. The compelling and epic story of Anthony and Claire Rawlings has graced more than half a million e-readers. Aleatha released the first of her series TALES FROM THE DARK SIDE, INSIDIOUS, in the fall of 2014. These stand alone thrillers continue Aleatha's twisted style with an increase in heat.

In the fall of 2015, Aleatha moved head first into the world of dark romance with the release of BETRAYAL, the first of her five novel INFIDELITY series. She also began her traditional publishing career with Thomas and Mercer. Her books INTO THE LIGHT and AWAY FROM THE DARK will be published through this mystery/thriller publisher in 2016.

Aleatha is a "Published Author's Network" member of the Romance Writers of America and represented by Danielle Egan-Miller of Browne & Miller Literary Associates.

Most helpful customer reviews

46 of 51 people found the following review helpful.
Don't get me wrong and don't hate me for what I'm about to write
By Alina Melinda
So I think I'm one of the very few people who can't really wrap her head around why people are nuts over this book. Don't get me wrong and don't hate me for what I'm about to write. I'm not saying that it's a bad book or anything. It was ok. The writing was great I just didn't liked the plot and couldn't connect with the characters.Maybe it's just not my cup of tea . Don't take my words for it just read it and maybe you'll enjoy it more than I did.

If you're not a very patient reader (like me) and you don't like reading 70% of the book just to discover that nothing exciting really happens, then more than probably this book is not for you. I was about to give up on it 4 times but I pushed myself because many people recommended it to me. I was thinking that if it has so many 5 stars ratings and good reviews ,then it must be something good. I waited for ....something 'wow' to happen ! Maybe I'm just blind and I'm missing the point of the book.
Don't even get me started on the characters and on Alexandria's annoying switch between her three personas. I just...umm...sorry.Not for me.

27 of 32 people found the following review helpful.
Maybe My Expectations Were Too High.....
By S.A.S.
I expected to love this book. I loved the first 3 books in the "Consequences" series. I saw all the 4 and 5 star reviews for this new release, so I promptly purchased this first installment in a 5 book series. I get that this first book is a set up for the future books, but I was bored to tears. For me this book just dragged. I kept waiting for something of interest to happen when all I got was inner monologue and endless descriptions of this and that....yet, still, nothing of interest happened. Maybe for others this was an except-able build up to the story, but it just failed to keep my interest. Alex/Charli(h) is a 23 year old graduate of Stanford. She has been excepted to Columbia Law School. That makes me assume she is one pretty clever/smart young lady. I was mistaken. Here are my issues....Possible Spoilers Ahead!!!! Read At Your Own Risk!!!!!

Story/Plot....dragged, boring, predictable, and full of cliches. I saw the ending coming a mile away.
Characters......predictable and cliched....over-the top evil Stepdad, weak Mother who does nothing to defend daughter from evil Stepdad, same BFF as any other novel with all the same conversations, token gorgeous gay male friend (cousin). Maybe the next installments will give more light and depth to these characters, but I did not feel it in this installment. Did I mention that every character is beautiful or extremely attractive? Well...surprise, surprise....they were/are.
Contrived, and quite unbelievable, plot twist(s) which forces the female protagonist to be at the mercy of the H in every way. Thank god he's gorgeous, rich, and a god in the sack.

Here's my main issue. The main character Alex/Charli(h) is supposed to be headed to Columbia Law School. Alex comes from a very wealthy Georgian family. She has a trust fund. She has used that trust fund to pay for her education. Evil stepdad informs her that she will not go to school at Columbia. No, she will stay in Georgia and marry because she must carry on the bloodline. What is this, the 1950's? Furthermore, her trust fund has been highjacked, or confiscated, so therefore she no longer has any funds. She is at the mercy of her stepdad and must do as she is told. Well, I had an issue with that. Why didn't the clever Stanford grad student and soon to be Columbia Law student challenge the confiscation of a trust fund she has had for years. There were millions in that fund. Why take her stepdad's word for why the trust fund was taken away from her? She hates and mistrusts that man. No, she just simply excepts the theft of her trust fund. Hmm...Maybe she should have hired a....um...what do you call them? Oh! Yeah! A lawyer! Yeah. Maybe this clever girl, who wants to be a lawyer, should have gotten herself one in order to challenge her evil stepdad. Ugh!

My other issue? I will try not to give too much away here. I will just say that it is illegal for any contract to be legally binding if said contract states that one person is owned by another. A smart girl on her way to graduate school at Columbia Law should, and would, know this. Another ugh!

This is a well written book. I just did not find it to be very original. So far, this story/plot has been done to death numerous times. Maybe as the story progresses I will feel more for both the characters and the plot line. Again, so far, I was just aggravated and bored. I cannot recommend or not recommend. This is the first book in a five book series. This is why I rated this book a 3 star rather than a 2 star. I have no idea where this series will go and I realize this book is a kind of intro to the future books and plot. I can say that this first installment did not pull me in. I do not feel compelled to read the next installment. Based on all the other 4 and 5 star reviews, I am the odd person out, so go ahead and give this first installment a shot. Just don't say I didn't warn ya.

9 of 9 people found the following review helpful.
So what does Infidelity mean? it says if you cheat on yourself is it cheating? Wow, so not what I had in mind! Finer than Wine!!
By Susie
Welp we have all be Aleathed Again! Its a great start to an exciting series! Now I'm usually one that does not like to read a book that is part of a series until I have all the books and can dive in and read them all together. (yep I do buy books and let them just set right on my Kindle shelf waiting for the entire series) I do get the series thing though, I know a lot of people do not really like it they just want the books to be written released and done but that's not the way it is done today folks some of these books would be sooo long if they did it in one setting and I also believe it allows the writer time to reflect with the storyline and the characters and make changes as they continue with the series and we get a much better series of books! I truly believe in the standalone books just as I do the series they are all good and have reasons to be what they are! And being that this is queen bee Aleatha Romig of the "Consequence Series" that I truly Adored and LOVED so much I dove right in and read it soon after I one clicked it after learning it was released a day early, I figured that was a sign to get it and read it and I am so glad I did! Now do I wish I had books 2,3,4 and 5 absolutely but hey this is real life and these are fictional characters and I know she will not let us down with what she decides to give us with this Infidelity Series!

So you have read the Burb written and its a good one Im try not to spoil much but just give what and why i loved the book!

I love Alex/Charli, Alexandria I feel sorry for and I hope she can come out of her shell and be just that "Alexandria or Alex for short" but for now with all these secrets she has having Charli in her corner I think is a very good thing! Oh Nox I surely do love him he is hot and sweet and attentive and was totally taken by Charli but by the end of this book the rules have been changed and I know sweet endearing Nox is about to be super Dominate Nox and I think I will love that Nox just as well and maybe even better! I enjoyed the back and forth in time (its just a few months but also has flashbacks to her younger days even with her deceased father) but it gave this book a different depth to it and helped me as a reader to quickly get to know all the characters in a smooth flowing way! Alexandria/Alex is from an uber rich family and was allowed to go away for college to see the world leaving behind her family and some terrible friends and an old boyfriend that truly was never a boyfriend but a boy that wasnt really a good friend either as it seems and he has just put himself right in the midst of her family under her nose he is in deep and we dont know why...she left so she didn't have to be told how to live, dress, eat, wear her hair, go to bed, sit straight you get the drift huh? So off to College she went and never looked back, she makes a wonderful best friend with Chelsea and after the four years of college they decide take a week off, a last little trip together as Alex is moving to New York and Chelsea is staying in California to find a job she didn't come from money but she has been a little spoiled by Alex but seems to be a true and dear friend and gets Alex to come out from under the strangling influence of her family which is really only her mother and a stepfather whom she hates and at the end of the book I don't care for either of them her mom is drinking herself into submission to a very very bad man that has taken control of her life and money and has also been in charge of Alexandria in what ways Im not sure. We do not know the complete extent to what all this man has done to her but what little we do know it is not good! But when these two get on this vacation Chelsea is telling Alex she has worked as hard as she could and it's her time to unwind and let go she deserves it before she has to jump into law school, she is going to Columbia she wants her to enjoy life pretend she is someone else be free be like her Chelsea the wild child of the two of them and Alex decides it's a good idea and she is going to become Charli (short for Charles, yes her dads name is one in a long list of of her legal names) for the week and out by the pool she meets Nox a very good looking man that she has a connection with right away, next thing ya know it's a dinner and rules are set and hard limits are asked of course Charli doesn't even know exactly what this means but they decide no questions about each other they are just Charli and Nox and they are only going to have this one week together and walk away and boy do they have a HOT week together but is it just a week together heck no both of them have emotions riding high but they choose not to speak them and to walk away! Aleatha this is some of your hottest sexiest writing scenes yet that car and bathroom scene is HOT as is the sexy bathtub scene! It's a wonderful blissful week and Charli doesn't want it to end but it does and they go off to live their lives but Nox tells her on the last day that he did break one rule but she doesn't know what that rule is until on the plane going back to California and Chelsea figures it out and we do not realize how great it is that he breaks this rule until the very last page of the book. Alex has been summoned home and has all of the sudden been given ultimatums by her family, she runs and then makes a decision that's going to change her entire life I never saw it coming not at all, it truly surprised the crapola out of me but it's going to be really GREAT especially when Nox finds out what she has done after 6 weeks of not even a word from her and he cannot stop thinking of her he wants her and yet he cannot have her then he learns a BIG secret and he is mad as fire and now the rules have changed just how they have changed well we have to wait until January 19, 2016 to find out!

If you haven't read any of Aleatha Romig's other books you've got to try them The Consequence Series is her very first to be published but you would never know that, it's a dark read but a beautiful cannot put it down till you are done series and then she has Tales from the Dark Side "Insidious" it's a wonderful book, a standalone and it will keep your head spinning from the tale that is weaved and told! I however cannot wait to read the next Book "Cunning" in this Infidelity Series! Get to it Aleatha we are desperately waiting for more Charli or will it be Alex and as for Nox as in Lennox Demetri, its Mr Demetri! :)

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Creating Local Arts Together is a manual designed to guide an individual or group into a local community's efforts at integrating its arts with the values and purposes of God's kingdom. The practical, playful text reduces experience-based scholarly insights gained from multiple decades of incarnational ministry around the world into a flexible seven-step process.

This manual is the second book in a two-volume set on the principles and practices of ethnodoxology. The first volume, entitled Worship and Mission for the Global Church: An Ethnodoxology Handbook, presents in textbook format the central "Foundations," "Stories," and "Tools" designed to equip readers in exploring more fully this important new field of research and ministry.

• Sales Rank: #370987 in eBooks
• Published on: 2013-06-05
• Released on: 2013-06-05
• Format: Kindle eBook

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1 of 1 people found the following review helpful.
Great
By Tizmo Mascorro
Great

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• Sales Rank: #2342802 in Books
• Published on: 2006-08-30
• Binding: Audio CD

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There are many books out there on the theories behind the use of social media and mobile applications in marketing—but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results.

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• Sales Rank: #122180 in Books
• Published on: 2014-04-22
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .35" w x 6.00" l, .47 pounds
• Binding: Paperback
• 154 pages

About the Author

Randy Hlavac is a renowned social and integrated marketing thought leader and pioneer whose work has been highlighted by The Wall Street Journal. He teaches graduate and undergraduate courses on social and mobile marketing at Northwestern University and is the founder of Marketing Synergy, a consultancy dedicated to helping companies design, develop, deploy, and justify social and mobile marketing strategies.

As a Lecturer professor, Hlavac has also made immense contributions to Northwestern’s teaching and learning technologies. He is currently helping prototype distance learning at the university, and is participating in a MOOC (Massive Open Online Course) on Content Strategy for Professionals.

Hlavac is a member of the board of the Chicago Association of Direct Marketing and of IBM’s faculty program. He is a frequent speaker on social, web, and database marketing at conferences across the globe. He also blogs on social marketing and social strategies and has authored an authoritative text on the topics, Social IMC.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Want Social Media to Have Impact and ROI? Read this Book
By John Lavine
Today for-profit, non-profit and government organizations are investing precious time and money in social media without first paying attention to Professor Randy Hlavac 's searing caution -- 80% of these investments are made with no provable return anywhere in sight.
If you want a measurable ROI, first read Professor Hlavac's book. Why? Because it is written for the leader, entrepreneur or manager who knows that social and mobile media are critical in today's world, but that leader does not know the best way to develop, design, execute, measure and justify an investment in them.
Hlavac shows readers best-of-breed examples from across the world, as well as the metrics, methodologies and best applications they use to impact their most valuable audiences. In addition, even as this book is being used by organizations to build their social programs, it is being taught to social marketing undergraduate and graduate students. Soon they will be looking at organizations on the frontier who want them to help deepen and enhance their social marketing initiatives.
Professor John Lavine, Northwestern University

3 of 3 people found the following review helpful.
Great examples with real ROI potential
By Dan Hoefler
Randy Hlavac's "Social IMC" contains great how-to and best practice examples that can be actualized in the real world immediately. With so much of social media being unproven for any measurable ROI to the organization's bottom line, its great to have a resource such as this that focuses on strategies designed to grow market share and build stronger relationships with high value audiences. The writing is also engaging and not overly academic. The section on methodologies and metrics is a MUST READ for anyone in the social arena. Highly recommended.

5 of 6 people found the following review helpful.
Much-Needed Frameworks That Link Social to Real Business Outcomes
By Judy Ungar Franks
I had the good fortune of reviewing Randy Hlavac's book, "Social IMC." What impressed me the most about Randy's approach is that he offers frameworks for various roles/applications of Social Media as opposed to presenting a "one size fits all" solution. In each instance though, Randy starts off with the audience (like the IMC visionary that he is) and establishes social solutions that address unmet needs. Only then, can marketers build social strategies that drive sustainable relationships and measurable outcomes. Randy approaches the topic from both a theoretical and a practical perspective with helpful case studies in a friendly, conversational tone. Also, his ideas fit any social channel (as opposed to addressing the platform of the day). A must read for both students and marketers who yearn for a practical and measurable approach to Social IMC.

See all 16 customer reviews...

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