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Accessible to both the entrepreneur and the experienced executive, this second edition of The Definitive Business Plan is the fast track to intelligent business planning. This international bestseller is THE ultimate guide to business planning. Whether your goal is to launch a new business or secure corporate support for a new venture, it will help you build a plan capable of driving and directing a robust business.
- Sales Rank: #702034 in Books
- Published on: 2002-05-03
- Original language: English
- Number of items: 1
- Dimensions: 9.70" h x .90" w x 6.70" l, 1.24 pounds
- Binding: Paperback
- 336 pages
From the Back Cover
A good business plan is the difference between success and not even getting the chance to try.
This international bestseller is THE ultimate guide to business planning.
Whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.
Accessible to the newcomer and detailed enough for the experienced planner, this book explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus attention on strategic planning and on strategic and operational controls.
If you want to part people from their cash you need a business plan that has the substance to stand up to close examination without falling over. The Definitive Business Plan will make sure your plan is good enough to start, run or revitalise any business enterprise.
"Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool."— Peter N. Tan,
Senior Vice President, Hambrecht & Quist
— Mike Brooke,
Entrepreneur and Private Venture Capitalist
— Martin F. Brecknock,
Director, Canadian Chamber of Commerce of the Philippines
— Reginald May,
formerly Deputy Chief Executive, Access Credit Card Company,
Vice President, American Express Distribution Strategy ESG
and Chairman 4M+ Associates Ltd
— Lakis C. Kaounides,
Director, MBA in the Management Technology and Electronic Business,
City University Business School, London
About the Author
Businessman and authorRichard Stutely has unique insight to strategic and operational planning on both sides of the funding desk � reviewing, preparing and using plans. He has handled business plans on every scale � as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. More recently as managing director of multinational technology companies he has handled business planning focused on exploiting rapid change.
His books include The Economist Guide to Economic Indicators (published in America as The Economist Guide to Global International Indicators), which helps the reader understand the wider environment for business, and The Economist Numbers Guide (published in several languages), which covers nearly all quantitative decision-making techniques for business. He has been interviewed in newspapers and on radio and television around the world and he has also written extensively for publications such as The Economist, The Accountant and The Banker. He also gives presentations on business planning to MBA students.
Most helpful customer reviews
7 of 9 people found the following review helpful.
Very informative and also more internationally oriented
By Klaus K�hn
I find this book way superior to many other books on the subject. At the same time, it approaches business plans with small boxed anecdotes and an easy-going attitude (alla "...for dummies" but a far better level). Also differences between British and U.S. accounting terms are explained, giving the book a touch of international reach. At all times you have the feeling of being in company with a very talented and experienced author.
7 of 9 people found the following review helpful.
Absolutely Brilliant
By A Customer
Written for serious professionals, and assumes a modicum of intelligence, out of all the books claiming to assist in designing a business plan, this is the only one that actually comes close to anything serious. Have a look at the sample pages to see what I mean.
2 of 2 people found the following review helpful.
The Definitive Business Plan - review
By Babadadhi
An excellent book that takes you through start to finish on the operating principles of a business and the reasons behind each process. This provides a good framework for you to fashion what is appropriate for your business given the circumstances you are in at this point in time. The book is logically laid out, explained in simple language and very easy to apply in a practical business environment. This is the best book I have read on establishing a business plan that can either be highly operational, tactical or strategic in nature or have these elements combined in a manner that meets your current needs.
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